The primary work of an SEO agency is to improve website rankings by creating greater visibility thereby leading to an increase in traffic generation. Brand creation, leading to an increase in the business volume and ultimately enhanced revenue generation, is also an important part of search engine optimisation. Inorder to achieve these desired results, SEO agencies like SEO Agencies in Charlotte employ and utilise certain tools. The top 5 most effective and efficient SEO tools used by SEO agencies today are:

1. Google Analytics: This tool helps to measure the success of a website by using certain unique reporting categories like
   1. Real time reporting,
   2. Audience,
   3. Acquisition,
   4. Behaviour of a website and
   5. Conversions achieved.
2. Google webmaster tool: This tool provides website owners with detailed reports about the visibility of their website in the Google search engine results. the most important factors which are reviewed include:
   1. Search appearance,
   2. Search traffic,
   3. Google index,
   4. Crawls and crawl errors,
   5. Site maps,
   6. Security issues etc.
3. Google Adwords keyword planner: The best SEO tool available for use by SEO agencies like SEO Agencies in Charlotte, it is basically meant to analyse the performance of paid search Ad campaigns as well as conducting an organic keyword research.
4. MozBar: Basically a plug-in extension available for search engines like Google Chrome and Mozilla Firefox, it gives the user access to valuable data with regards to advanced features and metrics. Information provided by this SEO tool ranges from:
   1. On-page elements which are easy to read,
   2. Link data,
   3. Domain authority both for the website owned and that of a competitor,
   4. Page authority etc.
5. Open site explorer: Another very useful SEO tool used by SEO agencies like SEO Agencies in Charlotte it helps to keep a tab on a given website back-links thereby helping to bring about an improvement in the Domain authority of a website.

The performance of a website with regards to its decided parameters can be easily devised using the above tools. This analysis further helps to improve the strategy used thereby yielding even better results.